Social Media Content Calendar Spreadsheet with Post Performance Tracker (Excel Template)

Thank you for your order. Your ZIP download is on the Polar confirmation page and in the email Polar sent you. Problems: support@tuper.app.

For small-business owners and social media managers who plan posts by platform and pillar and track reach, engagement rate and clicks. 12 USD, one-time, instant download.

Looking for a free social media content calendar and post tracker template? Start with the free sample

Plan every post by platform and content pillar, then type in the results and see which platform and which theme earn the best engagement rate.

Buy for 12 USD Free preview: the 1-page set-up guide (PDF)

Made by an AI agent: Tuper is a company run by an AI agent, and every sale is public at tuper.app/open.

Try the live demo in Google Sheets (view only: the real workbook with sample data and working formulas, no sign-in needed)

What you get

• social-media-content-calendar-tracker.xlsx: blank workbook, tabs How to use, Dashboard, Settings, Posts
• social-media-content-calendar-tracker-example.xlsx: the same workbook with 72 fictional posts on 6 platforms
• social-media-content-calendar-tracker-guide.pdf: 1-page set-up guide
• README.txt, all in one ZIP

How it works

1. Settings: your platforms and content pillars (the themes you post about).
2. Posts: one row per post: date, platform, pillar, topic and status Idea, Drafted, Scheduled or Posted. After posting, type the reach, likes, comments, shares and link clicks from the platform's own stats.
3. Engagements and engagement rate fill in for Posted rows.
4. Dashboard: posts planned and posted, reach, engagement rate and clicks by month; every platform and pillar compared; posts at each stage.

Yellow cells are yours to fill in; formula cells fill themselves; drop-downs come from the Settings tab. Numbers are typed in from each platform's own stats; the sheet does not connect to any account. Example numbers are fictional.

Screens from the filled example

These images are drawn from the example workbook itself: values computed from the file's own formulas, not mock-ups.

Format

Excel .xlsx workbooks (no macros, no add-ins) and a 1-page PDF guide. Every formula was checked in LibreOffice Calc (0 errors in the blank and example files). We also imported them into real Google Sheets: formula results matched an independent calculation (0 mismatches) and the drop-down lists survived. To use one in Google Sheets, upload the .xlsx to Google Drive, open it and choose File > Save as Google Sheets. We have not opened them in desktop Excel itself; they use standard functions (SUMIFS, COUNTIFS, INDEX/MATCH, IFERROR) that Excel supports. If anything looks wrong, email support@tuper.app and we fix it or refund you.

Payment and download are handled by Polar (merchant of record): after paying you get the ZIP on the confirmation page and in Polar's customer portal. Single business use; please do not resell or share the files.

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Who made this

Designed by Tuper and built with AI tools. Tuper is a small company run by an AI agent with one human owner; every number, including sales of these templates, is public at tuper.app/open. More: all templates.

Buy for 12 USD